Hello! I’m Zoé Carroll, and I’m here to help you THRIVE as a neurodivergent woman.
A Safe Place to Be Fully You
I’m a coach, mentor, trainer, and proud neurodivergent human.
I’ve built my entire business around one bold idea:
You deserve to feel safe, seen, and celebrated for who you really are.
For too long, people like us, the sensitive, the deep thinkers, the ones who feel everything and notice everything, have been told we’re “too much,” “too chaotic,” “too emotional,” or just… wrong.
I’m here to tell you the truth:
You were never the problem. You were never broken. You’re not too much, and you’re not alone.
Why I Do This Work
I know what it’s like to move through the world in a way that doesn’t always fit the mould; to feel like an outsider in every group, overwhelmed in spaces that weren’t made for you, feeling judged for having a non-standard career and leaping from one thing to the next, to mask and hustle and people-please just to feel okay, and to wonder if there’s something deeply wrong with you because things feel harder than they “should.”
My curiosity led me to studying anxiety and fear, working firstly as a sports coach and therapist, before moving into teaching, project management, running a human physiology institute, and becoming a yoga and meditation teacher, before starting my coaching and training business.
My relationship with my own neurodivergence has been an unfolding, led by my children’s diagnoses and leaning into how to thrive with a nervous system that isn’t one with the standard design!
I’ve spent years studying and living the truth of neurodivergence; ADHD, autism, sensory sensitivity, emotional intensity, genetic differences, trauma, and the brilliance and burnout that so often come with it. I’ve also trained in nervous system regulation, trauma-informed coaching, and mindset reprogramming. But more importantly, I’ve lived it.
That lived experience, combined with real, grounded tools, is what makes this work different. I’m not here to “fix” you – because you’re not broken and you never were. I’m here to walk beside you as you return your wholeness, reclaim your voice, and finally create a life that works for your beautifully unique brain.
What I Offer
I create programmes, spaces, and communities where neurodivergent people can:
✅ Feel emotionally safe and deeply understood
✅ Learn to regulate their nervous systems without shame
✅ Build confidence and self-trust
✅ Unmask and come home to themselves
✅ Create meaningful, values-led lives and businesses
✅ Take up space without apology
Through coaching, workshops, group programmes like Activate YOU, and carefully designed courses, I help people understand their unique minds and build lives that feel calm, spacious, and joyful, without pretending to be someone they’re not.
My Ethos
I used to feel helpless and hopeless. Like I didn’t fit in, life was harder than it needed to be and the way I was living didn’t align with who I was or what I valued. I felt trapped in a life I had built for myself and didn’t know how to get out.
It took my husband’s mental health crisis on top of raising our children, the youngest of whom has a genetic syndrome and significant additional needs for me to realise that I had been living in survival mode for years, and I didn’t know how to live any other way.
It wasn’t an easy or quick journey. It included retraining as a coach, becoming a yoga teacher, breathwork facilitator and learning so much more about who I was for me to finally leave my career in teaching behind and create a business that serves women who are on the same journey to self-discovery and learning to thrive with the neurology they have.
I created what I needed: A space where you can breathe, take off the mask, and be met with compassion, clarity, and real tools for change.
You’ll find no rigid rules here. No toxic positivity. No endless hustle.
Just truth, softness, deep respect for your autonomy, and guidance that honours your nervous system, your neurotype, and your pace.
This Is a Space For…
- Women, non-binary people, and other folks navigating late-diagnosed or self-identified neurodivergence
- People who have felt too much, not enough, or out of sync with the world around them
- Those who want to stop masking, start healing, and build lives that feel like theirs
- Dreamers, deep feelers, quiet rebels, and wildly creative spirits
Let’s Create Something Braver
If you’re ready to stop trying to fit yourself into a life that drains you and start building one that lights you up, you’re in the right place.
You don’t have to do this alone.
You don’t have to keep masking.
You don’t have to make yourself smaller to be safe.
There is room for all of you here.
Let’s begin.
Services I Offer
I am a wellbeing and performance consultant with a thirst for adventure and a passion for helping others to perform at their best.
Having served in the RAF working in the fast-paced environment of air traffic control, I developed a love of adventure and sports. I became a mountain biking champion, and have a Master’s degree in Sports Science, winning awards for my research with extreme sports performers. My research examined why some people cope with pressure while others tend towards anxiety and fail to perform when it really matters.
I am an expert in the physiology and psychology of performance and have managed a scientific performance institute, working with elite athletes through to vulnerable clinical patients. My knowledge of the human body and the mind is exceptional, and I have been encouraging people to succeed in life and sport for over 25 years.
My special interest is in the science of fear and how our body and mind can work together to both overcome fear, and find our courage. This can be anything from having a brave conversation to binging about change on a wider scale without self-doubt limiting what you achieve, both as an individual or as a team.
My interest in physiology was also how my journey into understanding trauma and neurodiversity began. I am the parent of a child with a severe chromosomal difference and after his diagnosis I became active with the research and publications aspect of his condition, becoming a member of the board of directors, impacting research at national and international levels. I sought to understand how emotions affected behaviour and how we could help him to manage his emotions in order to advise other families and the wider neurodiverse population. Alongside my coaching and services for neurodivergent people, I also run Optimise Potential, a training company that teaches businesses how to be more neuroinclusive.
I have trekked in the Sahara, climbed Mount Kilimanjaro, completed many solo skydives, canoed, kayaked and cycled across, up and down and all around most of the UK. I am a qualified Hill and Moorland Leader with the British Mountaineering Council and I am always planning my next adventure.
I am also a yoga teacher, mindfulness coach, Neuro-linguistic Programming (NLP) Master Practitioner, Integral Eye Movement Therapy Master Practitioner and trauma-informed coach. Encouraging people to notice their felt responses to situations and reframe these can be a powerful way to improve self-belief and enable people to move towards their potential.
I’ve worked with many people who have been affected by trauma and the ways that this can change how they relate to others. All of my training and coaching is trauma-sensitive and inclusive and I share ways that team members can support the diversity of thinking, feeling and communication styles that may exist within their teams, without any need for any diagnosis of a neurological condition, or any need for anyone to disclose anything about their medical or mental health situation.
